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Streaming video and Multimedia Marketing For The Internet

Media marketing campaigns for products hook a potential customer in with a catchy advertisement. The hook may come in the form of a slogan or picture. While snappy text and pictorial design might make a customer take a second look, it does not always convert a customer lead into a sale. What Internet marketing tools can you utilize to convert more sales leads into actual customers?

The answer - multimedia marketing. What is multimedia marketing? Let's define “multimedia”. Multimedia is media that involves an advertisement that “talks and moves”. For example, multimedia contains more than just text and/or pictures. Multimedia advertisements contain audio and video elements. By adding audio and video ingredients to your marketing campaign you will see your sales conversion rates soar.

What exactly are audio and video multimedia marketing elements? Audio elements include voice-overs, sound effects, and music. For example, when a potential customer visits your web page the first thing that catches their eye is the beautiful graphics and text information. At this point your customer needs to feel an emotional connection with your company, products, and services. This is where audio elements play a role.

You can provide music that sets the tone for your product or services. Perhaps you are in the party planning business and you have an advertisement about planning children\'s birthday parties. You can play fun, upbeat music to mimic the atmosphere of a birthday party.

You could also add in a button that allows website visitors to listen to your actual voice. You can demonstrate your passion for your product and money back guarantee through your voice. Potential customers will feel that their experience has been more personable. This allows them to feel more comfortable with your company, services, and products. A wonderful side effect of this safe feeling is increased customer sales.

Video elements are another tool you can employ in your marketing campaign. You can create your own Internet commercial. You can demonstrate how to use your product through a video. You could even video testimonials from happy customers. A video will allow potential customers to attach a “face” to the product or services you are selling.

You are building a relationship with your customers when you make their Internet experience rich and satisfying. Plus, did you know that adding an audio element to your website can increase your response rate by 300%. Wow! That is a massive increase that you just can\'t ignore.

Another great benefit to creating audio and video components for your website is that you can build CDs and DVDs from these files. You could create reports on specific topics and burn them to CDs and DVDs. Then you can sell these products to customers.

The Internet is ready to handle sophisticated audio and video files. Plus, Internet technology is improving every day. You can create these audio and video components in the comfort of your own home or office. It really is that simple. The effort you put into creating your own multimedia marketing campaign on the Internet is well worth it when your sales conversion rate skyrockets.

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, rich@ceroproductions.com    Rich Raney - 303.523.4005

Colorado Video Production - Résumé

Video Production Denver Colorado  -  Video Camera Support - Colorado Grip & Lighting Support Crew - Colorado Camera Crews -  Denver Crewing - HD - DVCPRO 50 - Local & National 

Customer Service - 24 years of video production experience -  quality you can count on...

field Producer, Remote live network shoots, multiple camera, corporate, broadcast, Education, audio and video satellite uplinks, cameraman, Grip & Lighting Support, producer throughout the U.S. and around the world...

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  OUR CAMERAS:  

  • Digital DV - Panasonic DVX 100A 24P Cine Setup: Anton Bauer Stasis Battery/Ultralight system | Cavision Rack - Follow Focus - Zoe zoom control - Formatt Matte Box with 25 Tiffen 4x4 filters. 
     

  • Digital HD -  DVCPRO- 50  DVCPRO- HD                            Panasonic AG-HVX200  -   Firestore 100gig , Matte Box. 4x4 filters. 

The era of having to use separate cameras for each type of production has come to an end. The Panasonic AG-HVX200 is the ultimate media convergence camera placing the ENG-style and cine-style production paradigm into hyper drive..!

• True high definition image quality with low-compression DVCPRO HD intraframe recording
• Multiple formats: DVCPRO HD, DVCPRO 50, DVCPRO, DV selectable
• High definition recording formats: 1080/60i, 1080/24p, 1080/24pA, 1080/30p, 720p (variable frame rates)
• Standard definition recording formats: 480/60i, 480/24p, 480pA, 480/30p
• CineSwitchTM technology for variable frame rates in 720p mode: 12, 18, 20, 22, 24, 26, 30, 32, 36, 48, 60fps
• 1/3" 16:9 native high-sensitivity progressive 3-CCD with 1080/60p scanning
• New DSP with 14-bit A/D conversion and 19-bit internal processing for unprecedented accuracy
• 16:9/4:3 switchable for standard definition recording, 16:9 native for HD


PROFESSIONAL SUMMARY 

  • Specialties: handheld reality news, sports videographer, documentary freelance cameraman, education videographer, field producer.

  • Experienced Videographer, Producer, Editor - expert with all EFP and ENG equipment, DVCPRO HD, Sony F900 & Panasonic Varicam, HDTV, Sony 790ws Digi Beta, Panasonic SDX-900 24p.

  • Colorado Video Production/Field Producer: NFL Football, NBA Basketball, Story/Segment videographer for Fox News, Altitude Sports - “Women’s Triathlon” ESPN, Discovery Channel and Entertainment Tonight. Extensive experience in location videography Broadcast News Affiliate Live Shots. Experienced Audio location A-1 - Discovery, Nike, Fox News and The Travel Channel “Destination Denver. World Cup Skiing - "Winter Park, Co", Boxing, Auto Racing, NHRA , LIVE Satellite IFB Interviews, Helicopter Cameraman, Videographer, Numerous commercial remote shoots.

WORK HIGHLIGHTS

  • Field Producer - Denver Colorado Video Production - Editor - Freelance - "Business and Recreation in The Marianas Islands",  Two programs for The Office of Territorial Affairs on location in the South Pacific, highlighting business and recreation in the Marianas Islands.

  • TV News - Colorado Cameraman, Grip & Lighting Support, Audio -  Denver Colorado videographer - CBS, NBC, ABC , Fox The Edge - Shot breaking news and provided live satellite stand-ups for 6 and 10 PM mountain bureau newscasts, working with field reporters.

  • Denver Colorado video production -  field Producer - Fox Sports - Colorado video production - sports videographer - interview segments, sports videographer for inclusion in Altitude Sports, Fox NFL Pre-Game shows, studio & location. Also shot LIVE interviews for Half-Time Shows on Fox and Altitude.

  •  Denver Colorado Cameraman, Grip Truck - "Discovery Channel" - Shot reality action segments on Beta SP "The Amazing Human Body" "Pearl Harbor - The Real Story"  Audio A1 for A&E Modern Marvels -  "Cheyenne Mountain".             

  • Colorado Cameraman, Grip Lighting Support -  Denver Colorado video production - Corporate Interview segments on Digital DVCAM for Monfort Beef- Corporate, Rose Medical, Nike Corporate, Microsoft, Sun Systems Corporate, Danskin Corporate,  

  • Denver Colorado Cameraman, Lighting Support, Grip,  Audio -  Story/Segment Shooter for  - Entertainment Tonight - " Stars on Ice", The Discovery Channel, E-Entertainment - "The Heather Locklear Story" , " Women's Gold Medal Soccer", The History Channel, Showtime, TBS - "James Bond Week", A&E - "At Home With The Brave".

  • Cameraman, Audio, Grip Truck, Lighting Support - IFB phone Interview segment for Discovery Channel "Avalanche Rescue Dogs", A&E "Hurricanes", Modern Marvels "Trains".

  • Denver Cameraman - Grip Support - Producer Colorado videographer, lighting, audio,  for twenty, thirty-second national water conservation spots for the Bureau of Reclamation. 

  • Field Producer - Colorado Video Production Grip & Lighting  - Denver Colorado cameraman - Shot and produced programming on championship schools for educators to facilitate the transformation of America’s education system.  

  • Cameraman Denver Colorado, Audio, Grip & Lighting - "Women's 2004 Colorado Triathlon" for Danskin Corporate.

  • Cameraman/Field Producer - Denver Colorado cameraman, audio, lighting: Produced and shot a series of national thirty-second drug awareness PSA’s for the “Bureau of Drug Enforcement”.

  • Producer/ Videographer - Denver Colorado videographer, audio, lighting, for a series of programs on Outcomes Based Education, which aired on PBS. 

  • Denver Colorado Videographers - Shot and produced in-house programs for American Express, Nordstrom, Re/Max, Rose Medical, National Jewish Center, St. Joseph Hospital, and Swedish Hospital, 

  • Field Producer Denver Colorado Cameraman - Satellite uplink and downlink video conferencing, Grip truck, lighting support, audio phone patch, single and multi-camera, studio and location video production, audio and lighting.

  • Denver Colorado Videographers - "MONSTER" Truck Races, Racing for TBS, CBS and TNT.

PRODUCTION SKILLS

Extensive hand-held camera/videographer,lighting experience in all production genres. Helicopter nose and door mount experience. Familiar with all makes and models of  Beta, Beta SP, Digital Betacam and DVCAM cameras and VCR’s.

Accomplished producer/editor, FCP HD NL, After Effects, Media compression, Web Streaming, Webcasting. 

Satellite uplink and downlink, audio, Grip Truck, lighting support, video production conferencing, audio phone patch, single and multi-camera, studio and location production and lighting.

Multi-camera/videographer, video production, studio, location, ENG, Broadcast, conferences, medicine, sports, music, industrial and corporate.

Colorado Camera, Grip & Lighting

For complete information about Colorado grip and lighting
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Rich Raney - Colorado Camera, Grip & Lighting
Video Production -  Local - National

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